Reputation Management for an FMCG company

The Project

A leading FMCG company having leadership in hair oils and a range of OTC natural healthcare products. However, it had the reputation of a traditional, owner driven campaign. The company’s stakeholders had limited insights about the company. As a result, the company image was driven only by product portfolio. We worked with promoters to present an image of forward thinking promoters who had applier best of practices in product management, supply chain management and governance. This was done mainly through media stories which provided a third party credibility to the campaign.

The Impact

The company got firmly positioned as a FMCG company having modern outlook and business practices. This helped the company enter new product lines, attract best of professional talent, reach out to new customer segments and more than double its market valuation in just 3 years.